Air Jordan Essay

Air Jordan is a brand of shoes and athletic garments planned, possessed, and delivered by Michael Jordan for Nike’s Jordan Brand auxiliary. The shoes, casually alluded to in the plural as Air Jordan’s or just J’s, were first discharged for open utilization in 1985 after Michael Jordan wore them in 1984 as a freshman; from that point, new structures were discharged every year. Since its presentation into the games shoe showcase, the Air Jordan advanced to the first b-ball shoes to models for various utilizations, including I-XXIII). Air Jordan at present patrons 19 dynamic NBA players, including Chris Paul, Ray Allen, and Carmelo Anthony. They likewise embrace Nike Air Jordan items. Air Jordan 1 Air Jordan I, first Nike tennis shoes for Michael Jordan. The Air Jordan 1 was structured by Peter Moore. The Air Jordan 1 was first discharged in 1985, in a red and dark colorway to coordinate the uniform of the Chicago Bulls, the group for which Michael Jordan played. This red and dark shading way was later prohibited by NBA Commissioner David Stern for not having any white on them. Michael Jordan would wear the shoes at any rate, and each time he stepped on the court with the Air Jordan 1 he would be fined 5,000 dollars. Air Jordan 2 The accomplishment of the Air Jordan 1 urged Nike to discharge the New Air Jordan in 1986 for the new b-ball season. Planned by Peter Moore and Bruce Kilgore, the first Air Jordan II was one of a kind in that it was caused in Italy giving the shoe an extravagance to feel. The Air Jordan II was initially retailed at $64.99. Air Jordan 3 The Air Jordan III was structured by Tinker Hatfield. At that point Michael Jordan was prepared to leave Nike, yet the Jordan III altered his perspective. It was the principal Air Jordan to highlight a noticeable air unit on the heel, the new Jumpman logo, an elephant print trim and tumble cowhide to give it an extravagance look. The Air Jordan III was likewise well known for the hilarious promotions delineating Spike Lee as Mars Blackmon, the character he played in his film ‘She’s Gotta Have It’. This battle was known as the â€Å"Mars and Mike† promotion crusade, which was one of Nike’s best ad crusades. Air Jordan 4 In 1989 The Jordan IV shoe was discharged into general society, structured by Tinker Hatfield. It was the main Jordan shoe discharged on the worldwide market. Spike Lee, the chief and on-screen character helped in the promotions for Jordan IV. Spike Lee had included the Air Jordan IV in his film Do The Right Thing. The Air Jordan Bordeaux â€Å"Spiz’ike IV† were explicitly made for Spike Lee so as to offer appreciation for publicizing the Jordan Cement 4’s. Air Jordan 5 The Air Jordan V was discharged on February 1990, planned by Tinker Hatfield once more. A few components were continued from the Air Jordan IV, however generally speaking they were a totally new look. A portion of its new highlights were an intelligent tongue, translucent elastic soles and ribbon locks. Hatfield is accepted to have drawn motivation for the Air Jordan V from World War II military aircraft, which was most quite noticeable in the shark teeth shapes on the padded sole. Air Jordan 6 The Air Jordan VI had another structure by Tinker Hatfield and discharged in 1991. Soon thereafter the Bulls vanquished the Lakers in the 1991 NBA Finals, with Jordan named as the most significant player. That was additionally the first NBA Championship won by Jordan and the Bulls. The Jordan VI was likewise found in the film White Men Can’t Jump, which was created in 1991 and discharged one year later. Air Jordan 7 Air Jordan VII tennis shoes exceptionally discharged for 1992 Barcelona Olympics. The Air Jordan VII was discharged in 1992 with another structure by Tinker Hatfield. This shoe presented the huarache innovation which permitted the shoes to all the more likely adjust to the user’s foot. A couple of things were not, at this point included on the new model, for example, the noticeable air sole, the Nike Air logo, and the yellowing soles. This was the principal Air-Jordan in the line that didn't have any particular â€Å"Nike Air† on the external bits of the shoe. At the point when Jordan went to contend at the 1992 Barcelona Olympics to play for the US Men’s Basketball Team (otherwise called the â€Å"Dream Team†), Nike discharged an exceptional Olympic shading combo of the Air Jordan VII model which had Jordan’s Olympic shirt number, 9 despite the fact that the greater part of the jordans that were made, particularly the Air Jordan VII had a â€Å"23 † on the back. Air Jordan 8 The Air Jordan VIII was discharged to harmonize with the 1992â€1993 NBA season. The eighth model of the Air Jordan was recognizably heavier than its antecedents. This shoe had significantly more detail than the greater part of the prior Air Jordan’s, for example, two hybrid ties on each shoe and a Jumpman. Hence the Air Jordan VIII model got known as the â€Å"Punisher† due to the propelled b-ball lower leg support and improved footing. This shoe contains a full length air sole, polyurethane padded sole, polycarbonate shank plate, and two hybrid lashes (for included help and increasingly uniquely fit). Air Jordan 9 Initially discharged in November 1993, the Air Jordan IX model was the principal model discharged after Michael Jordan’s retirement. Jordan never played a full period of NBA Basketball wearing these shoes. This model was propelled by baseball spikes that Jordan wore when playing small time baseball. Air Jordan 10 This was discharged in 1995, It was the primary Air Jordan to highlight a lightweight phylon padded sole. The shoe likewise highlighted all of Michael Jordan’s achievements on the outsole of the shoe. Air Jordan 11 This model was planned by Tinker Hatfield. At the point when the shoe propelled, Michael Jordan (resigned from b-ball by at that point) was attempting in minor baseball associations. Hatfield structured the shoe hanging tight for Jordan to rebound and trusting he would play in them. The ballistic work upper of the tennis shoe was intended to give the Air Jordan XI lighter and more strong than the past shoes. Further changes accompanied the utilization of a carbon fiber spring plate free out sole, giving the shoe better torque when turning on the court. The feature and seemingly most notable part of the shoe is the patent calfskin curved guard. Patent calfskin was lightweight, when contrasted with veritable cowhide, and furthermore tended not to extend as much †a property to help keep the foot inside the limits of the shoe bed during heading changes on the court. The patent calfskin gave the XI a â€Å"formal† look. At the point when this shoe discharged, some wore this mo del with tailored suits rather than dress shoes. Air jordan 12 The Air Jordan XII was enlivened by Nisshoki (the Japanese banner), and a nineteenth century ladies dress boot. In any case, highlighting gold-plated steel laceâ loops, emblazoned reptile skin example and zoom air, this model set another heading in style and innovation in shoe structure. Despite the fact that not as light weight as past models, the development and solidness of the shoe is broadly viewed as the most tough and durable shoes from the Air Jordan line. Air Jordan 13 in 1997 Air Jordan XIII’s were discharged into the open . This model was known for its padding along the feet, structured by Hatfield. The Black Panther was the motivation for the Air Jordan XIII, the sole looks like the cushions on a panther’s paw. Yet in addition the jaguar is the multi dimensional image on the rear of the shoe which copies a panther’s eyes in obscurity when light is sparkled at them. Air Jordan 14 The Air Jordan XIV was initially discharged from 1998 to 1999. The Air Jordan XIV co-styled by the celebrated Tinker Hatfield and Mark Smith was made race prepared and furnished with the Jordan Jumpman emblem on a Ferrari molded identification. Also, these shoes remember breathable air conduits for the external sole. Air Jordan 15 The Air Jordan XVs were discharged in 1999â€2000. Reggie Miller wore it during the 2000 NBA Finals. This was the main shoe after Jordan’s retirement. The plan of the XV’s began from the airplane model X-15, which was created by NASA during the 1950s. The sides of the XV were produced using woven kevlar fiber. Air jordan 16 Air Jordan XVIs, planned by Nike’s Senior Footwear Designer Wilson Smith, were discharged in 2001. One of a kind to the Air Jordan XVI was a gaiter/cover that secured the shoe and could be evacuated to give the shoe another look. Not exclusively was this for design purposes, it additionally had a warm usefulness. Air jordan 17 This pair of Jordan’s come outfitted with Keefer, which held the shoes and a reduced circle containing the Air Jordan XVII tune. The retail cost of the shoe was US$200. The characterizing practical structure component of the Air Jordan XVII model, which was later duplicated broadcasting in real time Jordan XXIII model, wasâ the fortified mid-sole which gave a solid and stable undercarriage for the shoe. Air jordan 18 The Air Jordan XVIII shoe was discharged in 2003, and was the shoe for Jordan’s last season, in which he played for the Washington Wizards. The shoe was planned via Air Jordan Senior Footwear Designer, Tate Kuerbis, The motivation for the structure originated from various things; smooth dashing lines of the auto world, carbon fiber-based monocoque of F1 race vehicles, race vehicle driving shoes (elastic impact point wrap) and Fine Italian dress shoes (strong sewing on the bottoms). Air Jordan 19 Discharged in 2004, this is the principal Jordan discharge after his third, and last, retirement which came after the 2002â€2003 NBA season. The plan was enlivened by the Black Mamba snake, The Air Jordan XIX utilized imaginative materials. The upper area of shoe was created as a team with the worldwide materials consultancy Material Connection, who sourced Nike a sleeving ordinarily utilized in structural applications for shielding PVC pipes from blasting. Air Jordan 20 The Air Jordan XX was likewise motivated by bicycling shoes. The lash was set in the focal point of the shoe over the bands. It likewise served to

The Berlin Conference Essays - Ethnic Groups In Burkina Faso

The Berlin Conference Socially, Africans are maybe the most assorted of any landmass' occupants, with a huge number of ethnic gatherings and in excess of 1000 unique dialects. With bunches that frequently cross national limits and constant political changes, African national personality isn't as solid as racial ties or neighborhood kinfolk bunch gatherings. Dark Africans make up most of the landmass' populace, however there are likewise huge populaces of Arabs, Asians, Europeans and Berbers. Networks territory from country societies in which the nourishments, religions, dress, innate jobs, and every day life have stayed unaltered for a long time, to current city situations, which include high rises, Western styles of dress and trade, and a various blend of social impacts. Music, craftsmanship, and writing are socially significant and particular all through Africa, and have had extensive effect on different social orders far and wide. During the time of Sudanic domains, the lives of most ranchers and fishers remained for all intents and purposes unaltered. Imported products or extravagances were delighted in just by the decision classes: the ranchers lived in resource economies, compelled to intermittent assessment gathering and incidental slave strikes. Islam was related with the incredible urban focuses and was the religion of a portion of the decision classes and of the remote inhabitants. By the late fifteenth century, be that as it may, the Arabs started to attack, and during the mid-sixteenth century the Qadiriyya foundation, started to spread Islam all through the Western Sudan. Traditions were toppled, and states were established that spread Islam to new zones. In the Hausa states, Shehu, a muslim educator, drove a revolt among the Fulani who somewhere in the range of 1804 and 1810 ousted the Hausa rulers and set up new lines.

Village Uplift

India is an agrarian nation. Along these lines, it is a nation of towns. The greater part of the Indians live in the towns. India can't improve if her towns don't improve. The current state of towns: The current state of the Indian towns is exceptionally awful. The Indian townspeople are oblivious. That don't have the foggiest idea how to peruse and compose. They don't know cleanliness. They rest upon the notion and the visually impaired confidence. Thus, they fall simple prey to the plagues. Their wellbeing is likewise terrible. They are feeble and fragile. Their standpoint is very limited.They fight among themselves over frivolous issues. The town touts and disputants drag the blameless individuals into awful prosecution. Individuals don't know improved strategy for development. They have overlooked their customary cabin industry. Henceforth, their budgetary condition isn't acceptable. The physically fit youthful residents run to the urban areas to work in the industrial facility. Along these lines, the agribusiness endure in the town territory. The bullocks are disregarded. The dairy animals are ineffectively milch. The most effective method to inspire the town: The proficient individuals, the understudies and the informed people should look to this problem.Free and necessary grade schools ought to be opened in each town. Night schools ought to be opened for the adult individuals. The towns should keep their town perfect and clean. Sterile work ought to be consistently done. Dispensary ought to be opened in each town community. Individuals ought to be shown improved strategy for cultivating. The town businesses ought to be resuscitated. The cows abundance of the towns ought to be taken care of. Honey bee keeping and poultry-cultivating ought to be empowered in the towns. The town Panchayat should be dynamic in the respect.The towns ought not squabble among themselves over the pretty issues. Co-activity, great neighborly-hood and brotherhood ought to be injec ted among them. Co-usable cultivating ought to be energized. End: Village upliftment is no uncertainty vital. The townspeople should know their obligation for this. They should think about the government assistance of their town. The Government has given Community Project, National Extension Scheme and the town Panchayat framework. The residents should utilize them.

The Advantages of Including Clinical Simulation in Nursing Education Research Paper

The Advantages of Including Clinical Simulation in Nursing Education - Research Paper Example Thusly, the individual is completely occupied with something that he may some way or another simply found out about or watch another person doing. Notwithstanding, by and large, individuals are simply asked to â€Å"watch and learn† and be relied upon to consequently assimilate what is being educated. Some way or another, for a great many people, this isn't sufficient, particularly for those in employments that would require real practice before they apply what they have realized. Nursing is one case of a vocation that would require a lot of reasonable experience before execution as a profession. Since medical attendants are endowed with the lives of their patients, having no idea concerning how to manage them in genuine practice, regardless of in the event that they are only new in their calling, is no reason. It would be a dangerous and amateurish activity. Lacking viable experience, nursing understudies can't simply depend on their hypothetical information picked up from sc hool. New Training Technique One new advancement in nursing instruction is the utilization of clinical reproduction. This is an instructing system that gives understudies learning encounters intently taking after genuine conditions that they are probably going to experience in their expert practice. â€Å"Simulated clinical experience requires inundating understudies in a delegate persistent consideration situation, a setting that copies the genuine condition with adequate authenticity to permit students to suspend disbelief† (Waxsman:29). Confronted with a reenacted domain, they gain recognition with circumstances that they will most presumably experience in their future calling. They get the opportunity to see the genuine hardware to be utilized, the set up in a clinical situation, and get a thought of how it feels like to be in a facility, emergency clinic room or working room. In this strategy, understudy medical attendants get the chance to utilize a similar high-loyalty puppet which is intelligent and sensible (Jeffries: 56). Various situations that medical caretakers are probably going to experience with their patients are happened during reproduction meetings that would gather their aptitudes and information. The puppet would fill in as an example quiet that the medical attendants can take care of relying upon the manifestations introduced. High and low-constancy puppets just as expertise and undertaking mentors, augmented reality coaches, PC based test systems and situations and even normalized patients include the recreation training bundle (Jeffries: 60). In clinical recreation, they get presented to different situations and should apply what they have realized in a protected and controlled condition that won't chance the wellbeing and life of any patient. This is a lot of not the same as the customary instructing techniques that nursing understudies have been acquainted with, for example, addresses, conversations, pretend and lab practice, a s these may not, at this point be viable (Waxman:30). What is at present being advanced in instruction is the adherence to constructivist educational methodologies wherein increasingly dynamic, experiential learning procedures reflect genuine practices. Parker and Myrick (42) battle that clinical recreation has constructivist instructive underpinnings cultivating interpretive, generative realizing which is fit to the advancement of transformative learning. Using clinically-reenacted situations, understudies take part in solid encounters prone to be done in their future practice. The Process of Clinical Simulation Human patient recreation (HPS) is the innovation behind clinical reproduction in nursing training. Bearnson and Wiker (422) clarify that a human-like puppet planned with human-like reactions and capacity is constrained by a PC by the

Apples Ipad Promotional Strategy Marketing Essay

Apples Ipad Promotional Strategy Marketing Essay To get by in the worldwide and serious business condition, it is basic for a companys to direct broad research with the goal that they can build up a solid brand picture from the underlying stage as it prompts more prominent money related advantages for the organization. The promoting plan of Apples iPad is where a compelling advertising procedure is created to guarantee its achievement in the worldwide serious market where significant plays, for example, Sony, Compaq and Dell have a noteworthy effect upon Apples methodologies. Apples most recent ipad is the progressive item which is a versatile smaller than normal gadget utilized as a pc anyplace with its wide scope of alternatives and inventive plan. Apples advertising technique will center upon the item configuration, brand situating, cost and advancement of iPad in the worldwide market. This will be connected to the examination and investigation of the natural powers and SWOT examination to comprehend the companys position. Apples showcase procedure will be consolidated with the nonexclusive business system which is towards development and keeping up a solid situation in the market through its creative items. Macintosh will utilize serious showcasing methodology for its iPad where two such techniques can be created which are separation and Focus to make iPad an achievement in the worldwide market. Showcasing arranging and techniques can turn out to be profoundly powerful if Apple centers upon its vital human asset the executives and put forth nonstop attempts to update its promoting plan to endure effectively. Organization Description Apple Corporation is an exceptionally fruitful association that means to progress in the innovation field through its high caliber and creative items. The achievement of Apple is essentially founded on its development and dynamic mechanical headway it takes to give its clients the simplicity and extravagance to utilize its items. Apples most recent item iPad is propelled to contend with existing PCs and tablet innovation, as it is a versatile cutting edge gadget for the utilization of all needs of an individual whether individual or business use. Natural Analysis/PEST Analysis This examination will help in recognizing the variables that influence the associations capacity to perform proficiently in the worldwide markets. Political Forces: The political elements influence the associations capacity to work productively in remote markets. In this way, Apples tasks are influenced by political states of creating nations in Asia where it can't meet its authoritative targets effectively. The expanding self destruction bomb rate and fear mongering is another explanation that restricts the capacity of Nestle to work in certain nations. Besides, the changing legitimate prerequisites with respect to the business duty, import and fare obligations likewise influence Apple as far as its increasing expenses and restriction to approach a more prominent market. Conservative Forces: Conservative variables influence associations capacity to extend its business and accomplish hierarchical goal of development. The ongoing downturn has hindered financial movement and brought about increment of costs of law materials, which have increment the expenses and at last the costs of items. Apple faces low interest because of the huge economies falling and going under adjustment stage, which has constrained nations to help their economy by disheartening imports and empowering sends out (Ball, McCulloch, Frantz Minor, 2006). Socio-Cultural Forces: In todays business order, individuals having a place with various foundations, encounters, qualities and societies cooperate in worldwide associations with basic goals of picking up accomplishment in serious worldwide markets. Thusly, this makes a basic test for associations to assist representatives with creating constructive and relational connections so all individuals can work gainfully while regarding others culture and foundations. Apple has centered upon the social estimations of its representatives just as clients to accomplish positive long haul connections through keeping up a hierarchical culture which is profoundly adaptable and socially assorted. Innovative Forces: Apple focuses on the innovative headways of its work tasks. The exceptionally serious and worldwide business condition has constrained associations like Apple to turn out to be profoundly proficient through innovation and web transformation. Apple centers upon development which can be accomplished by meeting the new mechanical progressions and by being proficient in giving better quality and inventive items to its clients through trend setting innovation (Turban, 2004). SWOT Analysis The SWOT examination helps associations to recognize the qualities and shortcomings of an association which are inward and openings and dangers which are outside. This will help in seeing how Apple can use its qualities and openings and beat its dangers and shortcomings to get by in the worldwide serious market. Qualities: Mac is an effective association and its iPod has a high piece of the pie in the worldwide market because of its image recognition and picture as s excellent inventive brand. Also, in the I.T business, Apple holds a solid situation by taking into account the necessities of the dynamic market with its broad research and advancements that empowers it to fulfill its clients with exceptionally creative items. Apple has kept up its image name in the worldwide market and the client steadfastness is expanding at a high rate (Barnet Cavanagh, 2006). Shortcomings: Macintosh gives exceptionally imaginative items in the market however it is having issues with the nature of its items as of late the Apple iPad was accounted for to have a flawed screen and it had supplant each one of those items. This is one significant shortcoming of Apples items. In addition, the organization has a moderately more fragile innovative work framework when contrasted with other significant contenders and requirements to put more accentuation on building solid dependable items as its image name depicts (Borrington Stimpson, 2004). Openings: Apple has numerous open doors for development and extending its scope of items and administrations. It can create iTunes and music player innovation into PDAs and iPad gadgets. It can center after creating Podcasts for radio shows through web and can upgrade its iPad into increasingly complex and dependable gadget to be utilized by each person. The I.T business is loaded with quick and dynamic changes and there is developing interest for inventive and mechanically propelled items so for Apple, there are boundless chances to benefit for development. Dangers: The significant danger for Apple and its items is the extraordinary contention among rivalry in the innovation business. The serious worldwide condition has carried basic difficulties for Apple to keep up a serious and solid situation in the worldwide market. Also, Apples iPod and iPad are exposed to request which can go down whenever because of immersion and substitutes in the market. Subsequently, to meet with changing patterns and globalization, Apple requires broad innovative work to make an expanded scope of items to be effective. Promoting Objectives The target of Apples iPad gadget is to catch the market by making mindfulness and convincing clients to utilize this gadget. Its accentuation will be totally after situating iPad in the worldwide market as an exceptionally dependable gadget which is a requirement for each person in todays occupied boisterous life. The showcasing plan of Apples iPad should comprise of two significant destinations that help to make authoritative progress in todays worldwide business condition. Most importantly, Apple centers upon its clients through exhaustive statistical surveying and arranging then the subsequent advance beginnings by coordinating all associations capacities which are identified with the advertising plan of the association. After this, Apple gets capable in arranging and actualizing its hierarchical center targets to accomplish positive outcomes (Barnet Cavanagh, 2006). Promoting Strategy The showcasing plan of Apple iPad depends on broad research and arranging with the goal that it can extend its tasks worldwide where the advertising system planned to advance the accompanying key components to reinforce its image picture. The significant brand components are the prevalent quality, well disposed ease of use, structure and unwavering quality of the item. It tends to be advanced as an item that not just gives a straightforwardness to a people life yet a solid practical answer for all PC related issues. Coming up next are the significant parts of the promoting blend that can help in understanding the item and how it is to be showcased in the worldwide market. The showcasing development methodology of Apple principally plans to give predominant quality and inventive items and administrations. This technique helps in expanding client devotion and building a more grounded position in the worldwide serious markets. Development is the achievement key of Apple. In todays profoundly serious condition, creating imaginative items is a significant key towards making progress. This requires broad innovative work by the organizations to be fruitful. Despite the fact that, development has gotten a key towards progress yet it has high money related hazard in light of the fact that the clients can despise the new innovation and it can go into squander (Gannon, 2009). Item Design: IPad is the new innovation of Apple with broad Research and Development. It is the most recent mechanical gadget which is smaller than usual pc gadget furnished with high similarity mode and simplicity of use for clients. It is a completely prepared gadget where a client can take pictures, watch motion pictures, download enormous measure of information and send/get messages, connections and reports. It is intended for individual and business utilization where a client can be exceptionally digitized and associated with the world inside seconds with no issue. Ipad is the new upheaval acquainted by Apple with give extreme ease of use and access to all mechanical

Amazon and Eventbrite How to Build a Great Customer Service Organization

Amazon and Eventbrite How to Build a Great Customer Service Organization The world is full of great businesses and it’s not always easy to stand out in this vast crowd. But if you are looking to differentiate your business and to attract satisfied and happy customers, focus on great customer service is definitely the way to go.Studies have consistently shown how companies with good customer service have customers that are more loyal and who are likely to bring in more customers to the company. This guide will look at the importance of customer service through two examples of successful companies: Amazon and Eventbrite. © Shutterstock.com | Rawpixel.comIn this article, youll learn about 1) the importance of customer service for your business, 2) a short introduction to Amazon and Eventbrite, and 3) what sets both customer service organizations apart from each other.WHAT IS CUSTOMER SERVICE AND WHY IT MATTERS FOR BUSINESS?When it comes to customer service, many people think they know what it is, even though they don’t have a clue. Customer service is a concept that is often mentioned, but never explained. This has led to many companies having a dedicated customer service department, but a horrible customer service culture.The definition of customer service often describes it as a process, which ensures customer satisfaction with a specific product or service. It is a process that can take the form of a face-to-face interaction, a phone call, a self-service system and often in today’s world through e-mail, online chat or other such form.Customer service is often the interaction the customer has w ith the company as they purchase the product or service. It often also manifests itself when things don’t go according to plan. Consumers contact customer service departments when things have gone wrong with the product or the service. But it is essential to understand that a company’s customer service should focus on all aspects of customer relations: the interaction before, during and after a purchase.Customer service’s importance to business success is evident when you look at these following statistics:Harris Interactive conducted a study that showed 86% of customers stopped buying from a company simply because of a bad customer experience. More importantly, this has grown to the current levels from 59% just four years ago.American Express data show 59% of customers will try a new company in search of better customer service.NewVoice survey shows around half of customers increase their use of a company if they experience good customer service.Zendesk study highlights that nearly 95% of customers will share bad customer experience with other people, with nearly 45% of customers doing so on social media.With good customer experience, a company is able to increase customer retention, attract more revenue, and build brand and trust in the wider community.If you look at companies that are continuously ranked high in different customer service surveys, a few seem to constantly perform: Amazon and Eventbrite. These two major companies have been able to create a successful business, mainly because of their focus on customer service. AMAZON AND EVENTBRITE IN NUMBERSYou’ve most likely come across both of these brands, as they have quickly grown to be among the top firms in the era of the technology business. Both companies have been able to achieve success and grow operations because of the relentless focus on customer service.Amazon was founded in 1994 in Seattle, United States of America. It’s founder and current CEO, Jeff Bezos, wanted to get in on the Internet business boom and grow his business into a global company.At the start, Amazon focused on selling books online, but its catalogue of online goods has continuously grown. Today, the company is the most valuable retailer in the United States in terms of market capitalization.Eventbrite stepped into the business scene a little later, during the boom years of the online business in 2006. It was launched in the Silicon Valley by Kevin and Julia Hartz and Renaud Visage. The platform is all about providing customers with experiences, as it allows event organizers to plan, promote and sell tickets on its platform.So, while Amazon is mainly about delivering products, Eventbrite focuses on providing a service. Nonetheless, customer service is essential for both.Both companies are huge when it comes to their sales and serviced customers â€" yet they manage to score high on customer service surveys. If you look at Eventbrite, its total volume processed in 2014 stood at $1.5 billion, wi th 80 million tickets (free or paid) processed on the site. Amazon’s net sales stood at a staggering $89 billion in 2014. The retailer reportedly has around 244 million active users around the world!Both companies haven’t put a lot of effort on marketing. They naturally have a marketing department, but the more important marketing tool for these companies is their customer. They know that 95% of customers share their bad customer experiences with other people and often do so on social media. Both companies rely on positive reviews from other users, which in turn make more people try their service.Despite these huge customer and transaction numbers, both companies provide customer service around the clock for seven days a week. What is even more important is how the companies offer different routes for customer service. In recent years, customers contact preferences have changed and moved towards online service. Online-based customer service is important for both Amazon and Event brite and 30% of customer service engagements take place online these days.In a recent ForesSee Experience Index report, the research company surveyed customers and how the customer experience impacts their purchasing decisions. The survey found the following to be true of satisfied customers:75% of customers are likely to prefer the brand overall83% of customers will purchase more from the brand60% of customers will continue doing business with the brandWhen the survey calculated Amazon’s customer satisfaction number, it found it to be 87 out of 100. Similar surveys have consistently shown the same level of satisfaction with Eventbrite customers.WHAT SETS THE TWO CUSTOMER SERVICE ORGANIZATIONS APART FROM OTHERS?The above shows that both companies have understood the importance of good customer service. They have been successful at creating a great customer service culture and the positive numbers show the results.But how did Amazon and Eventbrite create this success story? When y ou look into the customer service culture in both of these companies, you can instantly see a few common denominators. If you want your business to emulate the success of Amazon and Eventbrite, the following seven characteristics are crucial for success. Both companies share these seven characteristics and they are the cornerstones of their successful customer service.Customers first attitudeThe first thing that defines a good customer service is the ‘customers first’ attitude. This is something that defines both Amazon and Eventbrite, and not just at the customer service level. The whole company operates with the notion that customers come first and it creates a customer service culture throughout the whole company.At Amazon, this company-wide culture of customer service shows in a unique approach to employee management. CEO Jeff Bezos has created a system where each employee in the company needs to work two days every two years in customer service. Whether you are part of the finance team, a warehouse worker or even if you are mister Bezos himself, for two days every two years you’ll be serving in the customer service department.The benefit of this approach is that every employee in the company will be reminded of the reason why the company exists in the first place: the customer. What Amazon has understood is that customers these days aren’t only important for the transaction value they bring to the company. Customers can also generate much more new revenue through recommendations.In a 60 Minutes interview, Bezos said, “If you build a great experience, customers tell each other about that.” The more your customers view the business positively, the more likely they are to recommend other people shop with you as well.Finding the right team to support customer serviceBut Eventbrite and Amazon have also understood the importance of the employee in the process. Customer service is among the toughest jobs in the world. You need compassion, enthusiasm and quick thinking even on days when you’d rather stay home and eat ice cream. There are no opportunities to ‘take it easy’ in customer service â€" every single customer should get quality service.The problem with many businesses is that the growth of the company can often happen very quickly. When you need more staff urgently, it’s easy to relax your hiring standards and just get enough people to fill the roles.Eventbrite is the best example of how you need to avoid falling into this thinking. The company’s VP for customer experience, Dana Kilian, knew that each new person that comes to work in the customer service has to fit the same qualifications.You need to pay close attention to the hiring process and to find the best persons for the customer service roles. Employees in these companies are passionate about the work they do, they are quick thinkers and eternal problem solvers, they are compassionate and they want to help other people.Knowledge and passion about the se rvice/productOnce you have a good team of people around you, you need to ensure your customer service representatives have the right knowledge and attitude towards the product or service you’re selling. It is crucial to ensure your employees understand and love the product or service your business sells. This can guarantee customer problems are solved efficiently.At Eventbrite, the customer service team is heavily involved with continuous training. The company organizes a weekly “master’s training” event, which focuses on both soft skill and hard skills. The events can be about new products, feedback from customers as well as better understanding of technology.The customer service team should be well prepared for whatever the customer might throw at them. It is important to focus on a thorough understanding of the product. You want to make your employees excited about the product and service, so they can help the customer feel as passionate about it as well.Personalized cust omer serviceThe reason a lot of customer service is bad is down to lack of personalization. Too often these days customers receive a generic e-mail response or have to talk to a machine. Even if they finally are able to discuss the problem with an actual customer service representative, the responses sound read out from a machine.Eventbrite’s customer service personnel don’t have a set script on what to say and how. According to Kilian,the company only has “basic tenets that we make sure everyone is familiar with and that reflect the quality of service we want to provide, but the rest is really up to them (the customer service representatives).”At Amazon and Eventbrite, personalized customer service is at the forefront. At Amazon, the customer service department allows you to pick the time of day you like to be contacted â€" this immediately guarantees the customer a more relaxed experience.Furthermore, Amazon is very good at gathering customer data to improve on service qua lity. This shouldn’t just be part of the customer’s purchase history in defining sales, but also an aspect of customer service. You can improve the customer service experience, if your employees are aware of the customer’s previous experiences and issues.Convenience and flexibility to customersToday’s customer service is swiftly moving from traditional methods, such as phone conversations, to online customer service, such as chat options or email services. This shift has been understood well by both Amazon and Eventbrite. These companies have understood that customer service isn’t just about solving the problem; it is also about providing convenience and flexibility to customers.As mentioned earlier, Amazon allows customers to pick the appropriate time for the contact through online forms. It is also possible to discuss the issues with a customer service representative online. It is crucial to provide this flexibility to customers â€" to allow them to make the decision on how they want to contact your business and solve their problem.Furthermore, both companies have taken into the self-service culture. Customers don’t always want to talk to someone in order to solve a problem. A good FAQ page or tools to fix the most common problems by themselves are often the preferred routes customers would take.A proactive rather than reactive customer serviceAmazon and Eventbrite have managed to create ‘a customer first’ service culture, which means that customer service isn’t just a department that deals with problems when they arise, but rather at the forefront of everything the company does. This means that solving problems, responding to customer queries becomes a proactive activity rather than a reactive engagement.Amazon tries to make the customer experience as problem free as possible. They have paid a lot of attention on simple things such as ordering, packaging, and delivery. By focusing on these issues, customers enjoy convenience and the amount of problems that arise can be limited. Instead of responding to issues after they become a problem, both companies try to learn from their customer behavior all the time and improve the service.This means that certain metrics are important, as is a strong feedback culture. Focusing on these doesn’t just allow these two big companies to improve their customer service, but also gives them more tools to fix their service and product. Naturally, this will enhance the overall customer experience and end up bringing in more revenue.As Kilian said in an interview, “You want to be able to illustrate where points of friction are in the product by showing how many calls you’ve received about each issue. If you’re at a cash-constrained company, you want to make it clear how much a bug or an absent feature is costing the company quantitatively.”Building trust with the community and the customersFinally, these companies have understood the importance of building trust. You want to cre ate a company and a brand that immediately makes people feel trust and respect â€" as mentioned earlier, this will help grow the business further.In his 60 Minutes interview Bezos pointed out how customer trust in the long term is much more important that short term gains. He said how it would be financially more viable to increase prices at Amazon, for example, but how this move “would erode trust. And that erosion of trust would cost us much more in the long term.”In order to achieve this trust, the company’s customer service plays the key role. If customers know their problems will be listened to and solved, they will start trusting the brand as well. Therefore, getting the above points working in the business are crucial for ensuring this final characteristic falls into place as well.Furthermore, Eventbrite’s example shows that it isn’t only about creating trust with the customers, but also the team. If you can build a team of employees that trust the business, trust t heir positions and who feel comfortable in their positions, you will create better customer service.Dana Kilian summed up the importance of trust perfectly in her Inc. interview. She said,“I really think it’s important to hire the very best people you can, invest in them with leadership and training and then trust that they’re going to do a good job and empower them to do it.”CONCLUSIONThe above has hopefully shown how successful both Amazon and Eventbrite have been in putting customers first. These companies haven’t done great customer service at the expense of losing out on business â€" in fact, part of their business and financial success has been all about creating a good customer service experience.While you can’t ever replicate the business success just by copying another company’s strategy, you should learn about the right models successful businesses have used to get where they are today. If you want to build a great customer service culture in your organizatio n, the above methods and characteristics are a great starting point for your journey.

Useful Starting Tips When Packing for College

We’re about one month away from the first wave of â€Å"goodbyes.† And chances are, if you or one of your friends is headed to a college with a semester system, you’re beginning to find the packing process just a tiny bit daunting. It’s difficult to still enjoy a healthy immersion into your summer when attempting to figure out what you’ll need for dorm life. Hopefully this list of tips can give you a decent starting point. Read your housing regulations When trying to sort out what you should bring, it always helps to know what you shouldn’t. Every college will vary when it comes to their dorm policies, but all should have a list, likely on their housing page, spelling everything out. Items like coffee makers and toaster ovens tend to (unfortunately) be prohibited. Find out what the room comes with This information should also be fairly accessible via your college’s housing website. You don’t want to lug around anything that will already be there. Every dorm will be fitted with a standard amount of furniture, usually along the lines of a bed frame, a desk, and closet space/drawers. Some schools provide waste bins – others leave that to you. and see if upgrades are worth your time After knowing what you will be starting out with, you may want to opt for additional furniture pieces, or pieces of better quality (a comfier desk chair, for example). Before you get too far into your Pottery Barn magazines though, take some time to check out how your school handles the extra stuff. Most dorms will not keep large furniture pieces for you over summer breaks (so you’ll have to find storage for it later, ship it back to your house, or sell it off at the end of the year). It’s also rare for them to remove any standard furniture pieces at your request; bringing in a cushier chair is perfectly fine you’ll just have to figure out what to do with the rock hard wooden one they had there waiting for you. Bedding Evidently, you’ll need to know what the size is of your bed. Picking out a duvet or comforter can be one of the most exciting parts about personalizing a dorm; just think twice about choosing something white. Over the course of the year, your bed will not only become a place for sleeping, but also one for snacking, studying, hanging out†¦ It’s going to get dirty – and the darker the color, the less it will show. Most students also bring mattress pads to add comfort as well as two sets of sheets (if you only have one, you’ll find yourself pretty sad on laundry day). Another thing to scope out is your under-the-bed storage space. If you have room, make sure to take advantage of it; wheelie bins are a good way to go. Check for A/C and heating This one will be more or less relevant depending on, one, where in the country you’re going to school and, two, how renovated your dorm building is. It’s far more common for older buildings to have heating over A/C; if you know that from August through October the air will feel like soup, you probably want to look into buying a portable fan. Consider electronics One of the big decisions you need to make is if you will want a refrigerator and/or microwave. Every now and then, they can be provided in a dorm floor’s community kitchenthough they can still quickly turn into â€Å"use-at-your-own-risk† appliances. On a similar note, there will likely be some form of entertainment in your dorm’s lounge/common room area. It’s completely up to you, though, if you want to bring a personal television, printer (highly recommended), gaming console, etc. A power strip may prove pretty useful too if you’re thinking of decking out your space. Talk with your roommate No one needs two mini-fridges. Actually, allow me to rephrase: you will not be able to fit two mini-fridges. Reaching out to your roommate is a must when it comes to dividing up who is buying and providing what. Plus, you could always try to color coordinate your throw pillows. (Note: there is about a one in ten chance that your room will stay this put together) You don’t necessarily have to bring all of your clothes in the fall If you’re moving somewhere with seasons, don’t feel as though you need to schlep all of your boots and coats and scarves with you (only to have two months of humidity left). Thanksgiving break is the perfect opportunity to go home and swap out your shorts and tank tops for warmer alternatives. Remember the bathrooms If you don’t have the luxury of your own bathroom (like 99% of freshman), you might want a robe and a shower caddy for when you make the trip across your dorm floor. Also: shower shoes. Bring them. and also your own food cravings In all likelihood, you will be on a meal plan, but that doesn’t mean you shouldn’t be prepared for munching on snacks (or turkey legs). Having even a couple of plates, bowls, and sets of silverware can save the day. They’ll stop little messes from becoming big messes the next time you bring leftovers home or order takeout. Make use of thorough online lists It’s amazing what you can find on the Internet. Tons of the popular stores (perhaps most notably, Target and Bed Bath Beyond) offer detailed checklists that oh-so-conveniently link up to the particular items on their website. If neither of those floats your boat, merely typing â€Å"college checklist† into your search bar will put dozens of other options at your fingertips. Stay tuned for a follow up post about the best ways to move, ship, and buy your college necessities!